I am an Executive Strategy Leader and multimedia Artist.
I create stories through paintings, writing, and immersive experiences that help people step back, reconnect with themselves, and make sense of what truly matters.
- Exploring the World Through Stories -
I create stories in many forms to invite people to reflect, feel, and see the world from new perspectives.
As am artist, my abstract paintings bring metaphysical concepts and social science questions to life through abstract works, each telling its own story, while contributing to a larger narrative when all brought together. My immersive experiences are designed as personal stories, written by participants themselves as they engage with their own thoughts, emotions, and perspectives.
As a writer, I explore philosophical novels, poetry, stories for children that resonate with readers drawn to reflection and meaning.
I draw inspiration from everyday moments — conversations with friends, a run by the seaside, or watching my children discover the world — and transform these fleeting observations into vivid, poetic stories that flow across my work. Yet, the worlds, words and characters I bring to life arrive unannounced, like unexpected guests you first do not know how to host. All I can do then is let them guide the story, and follow their lead.
“My work aims to bring observations about our world and human nature to life, to create beauty, entertain, share new perspectives and explore social issues.
I see strategy, art and writing as expressions of the same instinct: vehicles for connecting ideas and crafting meaningul stories -
stories to guide decisions, inspire reflections or simply spark wonder.”
Biography
I was born in Morocco, grew up in Provence, in the south France, and moved to Australia in my twenties.
As a kid, I loved writing and illustrating short stories, and researching relationships between numbers. And, as many of us, I was fascinated by the infinity and mysteries of our universe. I started getting serious about it.
One day, I asked my dad what job I could do to be close to the stars. “You have two options,” he joked. “You can either be an astrophysicist or a poet.” I chose the most conventional path allowed by the French education system: Science.
It took me more than twenty years to realise that the second option spoke to a different, equally essential part of me.
I followed a traditional engineering and business education, pursuing conventional career paths, from launching a start-up to working as a strategic consultant at McKinsey. Alongside this, I collaborated with international authors and researchers on projects in behavioural economics and happiness research.
Through these experiences, I recognised that a deep source of fulfilment lay in sharing perspectives through art and philosophy. I finally understood why, since childhood, I had wanted to “relate to the stars” : to keep dreaming. For me, this is about beauty, mystery, hope, and making sense of the world.
Today, I find meaning at the intersection of both worlds: as a corporate strategy leader in an environmental technology start-up, and as an artist and author. And I know that one day, I may yet return to the stars, this time through studying astrophysics, not as a change of direction, but as the natural continuation of the same curiosity.